Alexandre Christie
Alexandre Christie is a watch brand widely sold in Indonesia, offering men's and women's fashion watches. Its range spans quartz, chronograph, digital and automatic models across casual, sport and dress styles.
| Category | Men's and women's watches |
|---|---|
| Key lines | Passion, Classic Steel, Primo Steel, Tank Style |
| Movements | Quartz, chronograph, digital, automatic |
| Main market | Indonesia |
| Website | alexandrechristie.co.id |
What is Alexandre Christie?
Alexandre Christie is a watch brand with a strong retail presence in Indonesia, where it is carried by specialist watch retailers and the country's leading fashion and general online marketplaces. The brand designs separate collections for men and women.
Products and positioning
The catalogue is broad and organised both by style and by movement. Collections and lines include:
- Passion, a women's line
- Classic Steel and Primo Steel, with stainless steel cases and bracelets
- Tank Style rectangular models
- Chronograph, digital, quartz and automatic watches
- Limited editions, including a 25th Anniversary collection and a collaboration with Star Wars
Styles are grouped into casual, sport and dress categories, with options on steel bracelets, leather and rubber straps, and sapphire crystal on selected models. The positioning is accessible mid-market: fashion-led designs with recognisable model numbers that are widely stocked and frequently promoted online.
Why it matters
Alexandre Christie illustrates how a watch brand can build scale in South East Asia through dense multi-channel distribution, combining specialist retail partners with official stores on e-commerce platforms, and refreshing a large catalogue through themed collections and licensed collaborations.
Frequently asked questions
What kind of watches does Alexandre Christie make?
Alexandre Christie makes fashion watches for men and women, including quartz, chronograph, digital and automatic models in casual, sport and dress styles.
Where can you buy Alexandre Christie watches?
They are widely sold in Indonesia through watch retailers, department stores and online marketplaces.