Matoa
Matoa is an Indonesian brand from Bandung, founded in 2011, that makes wooden watches. Its unisex designs use woods such as maple and Makassar ebony.
| Founded | 2011 |
|---|---|
| Headquarters | Bandung, Indonesia |
| Materials | Maple, Makassar ebony |
| Signature model | Matoa Singo |
| Website | matoa-indonesia.com |
What is Matoa?
Matoa is a watch brand from Bandung, West Java, Indonesia, specialising in wooden watches. The company was founded in 2011 and designs its watches to be unisex.
Products and positioning
Matoa makes its watch cases from woods including maple and Makassar ebony, and uses high quality wood waste. The company argues that processing wood creates less pollution than working with rubber, iron or plastic, and notes that the colour of the wood can deepen over time with proper care.
- Wooden watches for men and women
- Matoa Singo, presented as the first water resistant wooden watch
- Ongoing development of more water resistant designs
The brand primarily targets people aged 19 to 35, although its buyers extend beyond that range.
Distribution
Matoa sells through its own physical stores in several regions of Indonesia and through its official online store, and also has buyers outside the country. Social media plays a central role in reaching younger customers.
Why it matters
Matoa is one of the Indonesian accessory brands that has built a local manufacturing identity around natural materials, competing in a watch category dominated by imported brands.
Frequently asked questions
Where is Matoa from?
Matoa is a wooden watch brand from Bandung, West Java, Indonesia, founded in 2011.
What are Matoa watches made of?
Matoa watches are made from woods such as maple and Makassar ebony, including reused high quality wood waste.