14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Jewellery and watches

Fremdformat

Germany

Fremdformat is a jewellery label from Heidelberg, Germany, that makes minimalist necklaces, bracelets, earrings and rings. The pieces are produced in Germany from recycled materials.

Facts
CountryGermany
StudioHeidelberg
CategoryMinimalist jewellery
ProductionMade in Germany from recycled materials
Websiteshop.fremdformat.de
Segment
Mid-market
Categories
Jewellery
Sales channels
E-commerce

What is Fremdformat?

Fremdformat is a German jewellery label with its studio in Heidelberg. The brand focuses on minimalist designs and sells them through its own online shop.

Products and positioning

The range covers a compact set of jewellery types, all kept deliberately simple in form:

  • Necklaces and neck rings
  • Bracelets and arm cuffs
  • Earrings
  • Rings, including matching couple rings

The brand also offers gift boxes and vouchers, which suits a label that is often bought as a present. Product descriptions mention brass, gold and silver as materials, and the brand states that its pieces are made from recycled materials.

Production

Fremdformat produces in Germany and emphasises local production and fair working conditions. For a small jewellery label, this combination of recycled metals and short supply chains is the core of its positioning: a restrained, modern look paired with a clear statement about how and where the pieces are made.

Why it matters

Fremdformat is an example of a small, design-led jewellery label that builds its identity on minimalism and transparent production rather than on scale.

Frequently asked questions

Where is Fremdformat from?

Fremdformat is a German jewellery label with its studio in Heidelberg.

What does Fremdformat sell?

It sells minimalist jewellery such as necklaces, bracelets, arm cuffs, earrings and rings, as well as gift boxes and vouchers.

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