Julie & Grace
Julie & Grace is a Hamburg-based online jewellery company founded by Markus Bosse and Simon-Peter Nötzel. It designs and produces sterling silver and gold jewellery in its own workshop in Bali under brands such as Elli, KUZZOI and Nenalina.
| Founders | Markus Bosse, Simon-Peter Nötzel |
|---|---|
| Headquarters | Hamburg |
| Production | Own workshop, Bali |
| Brands | Elli, KUZZOI, Nenalina |
| Website | julie-grace.de |
What is Julie & Grace?
Julie & Grace is a German jewellery company headquartered in Hamburg. It was founded by Markus Bosse and Simon-Peter Nötzel, whose idea took shape during a joint holiday in Bali.
History
The company started as a platform for customisable jewellery, letting users assemble bracelets, necklaces and earrings from hundreds of elements such as pearls, shells and wood, and sell their designs in their own shops. Pieces were made in a workshop in south-west Bali and shipped via Hamburg.
Products and positioning
Today Julie & Grace focuses on jewellery in sterling silver and gold, with more than 6,000 pieces including pearl and diamond jewellery, rose gold plated items, leather bracelets and charms. The range is organised under several brands:
- Elli, Elli PREMIUM and Elli DIAMONDS
- KUZZOI, for men
- Nenalina
Design draws on Hamburg and Bali, and production takes place in the company's own workshop.
Distribution
The business sells online, shipping to Germany, Austria, Belgium, the Netherlands, France, Spain and Italy, and also through marketplaces.
Why it matters
Julie & Grace is an example of a vertically integrated online jewellery company running several brands from one production base.
Frequently asked questions
Who founded Julie & Grace?
Julie & Grace was founded by Markus Bosse and Simon-Peter Nötzel and is based in Hamburg.
Which brands belong to Julie & Grace?
Julie & Grace sells jewellery under brands including Elli, Elli PREMIUM, Elli DIAMONDS, KUZZOI and Nenalina.