Teilor
Teilor is a Romanian jewellery retailer and brand selling gold, diamond and precious stone jewellery. Controlled by businessman Florin Enache, it operates more than 50 stores in Romania and abroad, including Bulgaria and Poland.
| Country | Romania |
|---|---|
| Controlling shareholder | Florin Enache |
| Stores | More than 50 |
| Markets | Romania, Bulgaria, Poland |
| Website | teilor.ro |
What is Teilor?
Teilor is a Romanian jewellery brand and retail chain that has been active in Romania for more than two decades. It is controlled by Romanian businessman Florin Enache.
Products and positioning
The range is built around fine jewellery:
- Gold rings, earrings, bracelets, necklaces and pendants in white, yellow and rose gold
- Diamond jewellery, engagement rings, wedding bands and coloured diamonds
- Pieces with sapphires, emeralds, rubies, topaz, amethyst and pearls
- Platinum and titanium jewellery
Besides its standard stores, the company runs a Teilor Exclusive format for its more upscale offer.
Distribution
Teilor operates more than 50 physical stores in Romania and abroad, together with its own online shop. It expanded into Bulgaria, with stores in Sofia, and Poland, with a store in Warsaw, and tested the Hungarian market in 2021 ahead of a planned entry. It is active online in each of these markets.
Why it matters
Teilor is one of the few Romanian retail brands in fine jewellery to have expanded across Central and Eastern Europe, combining a store network with e-commerce in each new market.
Frequently asked questions
Where is Teilor from?
Teilor is a Romanian jewellery brand and retail chain.
What does Teilor sell?
Teilor sells gold, diamond and precious stone jewellery, including engagement rings and wedding bands.