Ludique
Ludique is a lingerie and loungewear label founded in 2007 by Romanian designer Ruxandra Gheorghe. It makes handcrafted bralettes, bras, nightwear and robes in limited editions.
| Founded | 2007 |
|---|---|
| Founder | Ruxandra Gheorghe |
| Made in | Romania |
| Sizes | XS to XL |
| Website | ludiqueshop.com |
What is Ludique?
Ludique is a lingerie and loungewear brand created by Ruxandra Gheorghe, a self-taught Romanian designer. Founded in 2007, the label produces its pieces by hand in Romania and releases them in limited editions, with the intention that they are worn beyond conventional occasions.
Products and positioning
The collections combine delicate, precious materials with bold design elements, and geometric cuts are a defining part of the brand identity. Typical pieces include:
- Wireless bralettes and matching sets
- Underwired and longline bras
- Chemises, robes and pyjama style nightwear
- Satin trousers and a matching blazer
Materials include viscose blend satin with sheer mesh inserts, lace and velvet elastic, finished with graphic seams and narrow rouleau lacing. Sizes run from XS to XL, and prices sit in the premium range for independent lingerie.
Distribution
Ludique sells through its own online shop and through specialist retailers such as the curated designer platform Cult Mia, which offers international shipping.
Why it matters
Ludique is an example of a small Eastern European atelier label that competes in the international designer lingerie market on craftsmanship, limited runs and a distinctive design language rather than volume.
Frequently asked questions
Who founded Ludique?
Ludique was founded by Ruxandra Gheorghe, a self-taught Romanian designer.
What does Ludique sell?
Ludique sells handcrafted lingerie and loungewear, including bralettes, bras, chemises, robes and nightwear.