14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Lingerie, swimwear and hosiery

Louisa Bracq

France

Louisa Bracq is a French lingerie house specialising in embroidered bras for fuller busts, offered in cup sizes from B to M. Its embroideries are designed and produced in its own ateliers in France, drawing on a savoir-faire dating back to 1938.

Facts
OriginFrance
HeritageEmbroidery savoir-faire since 1938
Cup sizesB to M
ProductionEmbroidery made in own French ateliers, including Caudry
Websitelouisabracq.com
Segment
Premium
Categories
Lingerie
Sales channels
WholesaleE-commerce

What is Louisa Bracq?

Louisa Bracq is a lingerie brand from France focused on elegant, embroidered lingerie for a wide range of silhouettes. The house is heir to an embroidery savoir-faire that dates back to 1938.

Products and positioning

The brand's core strength is its size range: collections run from cup B to M, with some lines offered in extended back sizes. Styles combine technical support with decorative craftsmanship.

  • Pégase: available as a full cup, plunge, non-wired full cup and demi moulded bralette, with embroidery made in the brand's historic atelier in Caudry.
  • Burlesque: offered in extended back sizes and up to an M cup.

All embroideries are designed and produced in Louisa Bracq's own ateliers in France, giving the house control over its signature decorative work.

Distribution

Louisa Bracq is sold through lingerie retailers and works with showroom representation in the United States on both the East and West Coasts.

Why it matters

Few lingerie labels combine in-house French embroidery with such an extensive cup range. Louisa Bracq shows how traditional textile craftsmanship can be applied to fuller bust lingerie, a segment where fit and support often take precedence over decoration.

Frequently asked questions

Where is Louisa Bracq from?

Louisa Bracq is a French lingerie house whose embroideries are made in its own ateliers in France, including in Caudry.

What sizes does Louisa Bracq offer?

Louisa Bracq lingerie is offered in cup sizes from B to M, with some styles in extended back sizes.

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