CASIO
CASIO is a Japanese electronics company whose watch business includes G-SHOCK, Baby-G and PRO TREK. Its G-SHOCK line, launched in 1983, is one of the best known shock resistant watch brands in the world.
| Origin | Japan |
|---|---|
| Best known line | G-SHOCK |
| G-SHOCK launch | April 1983 |
| G-SHOCK inventor | Kikuo Ibe |
| Baby-G launch | 1994 |
| Website | casio.com |
What is CASIO?
CASIO is a Japanese electronics company and one of the world's best known watch makers. Its timepieces span digital and analogue watches, with the shock resistant G-SHOCK line at the heart of its fashion relevance.
History
The G-SHOCK concept was developed in 1981 by Casio engineer Kikuo Ibe, who set out to create a watch that would not break when dropped. The first model, the DW-5000C, launched in April 1983. In 1994 Casio introduced Baby-G, G-SHOCK branded watches designed for women.
Products and positioning
Casio's watch portfolio covers several lines:
- G-SHOCK: shock resistant watches for sport, street and everyday wear
- Baby-G: designs aimed at women
- PRO TREK: outdoor watches with sensor functions
Distribution
Casio watches are sold through brand stores, watch retailers and online, with G-SHOCK maintaining its own dedicated website.
Why it matters
Casio shows how a technology company can become a fashion name: G-SHOCK's durability and collectability have made it one of the most recognisable watch franchises, bridging tool watches and street culture.
Frequently asked questions
Where is Casio from?
Casio is a Japanese electronics company. Its watch brands include G-SHOCK, Baby-G and PRO TREK.
When was the first G-SHOCK released?
The first G-SHOCK, the DW-5000C, was released in April 1983. It was developed by Casio engineer Kikuo Ibe.