AUrate
AUrate is a New York fine jewellery brand founded in 2015 by Sophie Kahn and Bouchra Ezzahraoui. It sells rings, necklaces, earrings and bracelets in gold, vermeil and platinum directly to consumers.
| Founded | 2015 |
|---|---|
| Founders | Sophie Kahn, Bouchra Ezzahraoui |
| Headquarters | New York, United States |
| Materials | Gold, vermeil, platinum, diamonds |
| Website | auratenewyork.com |
What is AUrate?
AUrate, also known as AUrate New York, is a direct-to-consumer fine jewellery brand that describes itself as born and raised in New York City. It was founded in 2015 by Sophie Kahn and Bouchra Ezzahraoui, friends from graduate school, with Kahn also acting as designer.
Products and positioning
The brand works in 14k and 18k gold, gold vermeil, sterling silver, stainless steel and platinum, with lab-grown and natural diamonds, white sapphire and coloured gemstones. Its range covers everyday pieces as well as bridal jewellery.
- Rings, including engagement rings, wedding bands and stacking rings
- Necklaces, pendants, charms and personalised pieces
- Hoops, huggies, studs and ear cuffs
- Bracelets, anklets and men's chains
Distribution
AUrate began online and sells primarily through its own e-commerce site. Trade press has covered the opening of its first brick-and-mortar store, extending the digital brand into physical retail.
Why it matters
AUrate is one of the women-led digitally native jewellery brands that brought fine materials to a younger audience at accessible prices. It frames sustainable practices and tangible giving as part of its mission, including a Shop for a Cause programme.
Frequently asked questions
Who founded AUrate?
AUrate was founded in 2015 by Sophie Kahn and Bouchra Ezzahraoui, who met in graduate school.
What does AUrate sell?
AUrate sells fine jewellery including rings, necklaces, earrings and bracelets in gold, vermeil and platinum, with natural and lab-grown diamonds.