Poiray
Poiray is a Parisian jewellery and watch house founded in 1975. It makes fine jewellery and watches designed to be worn like jewellery, with personalised stones, materials and bracelets.
| Founded | 1975, Paris |
|---|---|
| Location | Near Place Vendôme, Paris |
| Products | Jewellery and jewellery watches |
| Signature | Personalised bracelets |
| Website | poiray.com |
What is Poiray?
Poiray is a French jewellery house founded in Paris in 1975 and based near the Place Vendôme. It is known for jewellery and for watches that are conceived as pieces of jewellery rather than purely as timekeeping instruments.
History
The house started out in jewellery and added watches in the 1980s. François Hérail and Michel Ermelin are credited with shaping its early approach, which combined jewellery codes with watchmaking. Its iconic watch, Ma Première, has been celebrated with a 45th anniversary edition.
Products and positioning
Poiray's offer centres on personalisation. Customers can choose stones, materials and bracelets, which makes bracelet personalisation a signature of the brand. The range covers:
- Fine jewellery collections
- Jewellery watches, including Ma Première
- Personalised bracelets and straps
Distribution
The brand operates boutiques offering personalised service and after sales support, and its pieces also reach customers through department stores such as Galeries Lafayette.
Why it matters
Poiray remains an active Parisian house that continues to renew its collections and work with artists, showing how a jewellery watch concept from the 1980s can stay relevant through personalisation.
Frequently asked questions
Where is Poiray from?
Poiray is a French jewellery house founded in Paris in 1975 and based near the Place Vendôme.
What does Poiray sell?
It sells fine jewellery and watches designed to be worn like jewellery, with personalised stones, materials and bracelets.