Unimatic
Unimatic is an Italian watch brand founded in 2015 by Simone Nunziato and Giovanni Moro. It makes minimalist, utilitarian automatic watches assembled near Milan, led by the Modello Uno dive watch.
| Founded | 2015 |
|---|---|
| Founders | Simone Nunziato, Giovanni Moro |
| Assembly | Near Milan, Italy |
| Flagship | Modello Uno (U1) |
| Website | unimaticwatches.com |
What is Unimatic?
Unimatic is an Italian watch brand founded in 2015 by Simone Nunziato and Giovanni Moro. Its watches are assembled, tested and packaged around 30 minutes from Milan, with dial and strap suppliers nearby, and every dial carries "Made in Italy".
Products and positioning
The brand's design approach is minimalist and utilitarian, removing anything that does not serve the wearer. Its evergreen collection has four watches, led by the Modello Uno (U1 Classic), a 41.5 mm dive-style watch with a matte black dial and pale green indices.
- Seiko NH35 automatic movements, chosen for reliability and ease of servicing
- Pricing closer to entry-level mechanical watches than to established Swiss tool watch brands
- Limited editions and colourways, sometimes in batches of around 100 pieces
Unimatic is known for collaborations, including projects with the menswear brand Todd Snyder.
Distribution
Watches are sold directly through the brand's website and through specialist retailers such as Hodinkee, the MoMA Design Store and Huckberry.
Why it matters
Unimatic shows how a small design-led brand can win attention in the watch market through restrained design, accessible pricing, Italian assembly and frequent limited collaborations with fashion and lifestyle partners.
Frequently asked questions
Where are Unimatic watches made?
Unimatic watches are assembled, tested and packaged in Italy, about 30 minutes from Milan.
Who founded Unimatic?
Unimatic was founded in 2015 by Simone Nunziato and Giovanni Moro.