Accurist
Time Products · United Kingdom
Accurist is a British watch brand founded in London in 1946 by Asher and Rebecca Loftus. Since 2014 it has been owned by Time Products, the company behind Sekonda.
| Founded | 1946, Clerkenwell, London |
|---|---|
| Founders | Asher and Rebecca Loftus |
| Owner | Time Products (UK) Ltd since 2014 |
| Headquarters | Leicestershire, United Kingdom |
| Website | accurist.co.uk |
What is Accurist?
Accurist is a British watch brand with roots in London's Clerkenwell, a historic centre of the clock and watch trade. Today it is headquartered in Leicestershire and belongs to Time Products (UK) Ltd.
History
The company was founded in 1946 by Asher and Rebecca Loftus on St John Street in Clerkenwell. The Loftus family owned the business until 2014, when it was acquired by Time Products, which also operates the watch brands Sekonda and Limit.
Accurist built its name in part through high-profile timekeeping partnerships:
- It was the first company to sponsor the UK speaking clock service, from 1986 to 2008
- It sponsored a Millennium Countdown clock at the Royal Observatory, Greenwich, which counted down the last 1,000 days before 2000
Products and positioning
Accurist designs and sells wristwatches for men and women under its own name, positioned as an accessible British brand with a long heritage.
Why it matters
Accurist is one of the established British watch names and, as part of Time Products, sits within one of the UK's main watch groups alongside Sekonda.
Frequently asked questions
Who owns Accurist?
Accurist has been owned by Time Products (UK) Ltd, which also operates Sekonda, since 2014.
When was Accurist founded?
Accurist was founded in 1946 in Clerkenwell, London, by Asher and Rebecca Loftus.