Limit
Time Products · United Kingdom
Limit is a British fashion watch brand that has supplied watches to the UK since 1912. It is part of Time Products and makes men's, women's, children's and smart watches.
| Established | 1912 |
|---|---|
| Owner | Time Products |
| Movement | Japanese quartz |
| Guarantee | Two years |
| Website | limitwatches.co.uk |
Products and positioning
Limit offers accessible watches across several ranges:
- Men's: Classic, Pilot, Digital, Casual and Sports
- Women's: Classic, Fashion and pocket fob watches
- Kids': digital and analogue watches with water resistance and robust straps
- Smart watches with a companion app
All Limit watches use a Japanese high-precision quartz movement and carry a two-year guarantee. Collections have included contemporary ladies' watches with interchangeable strap colours and the Limit Torch, a men's sports model.
Distribution
Limit sells through its own online shop and through UK retailers, including high street and online stores such as Argos and specialist watch retailers. The brand marked its 105th anniversary at the Jewellery and Watch show in 2017.
Why it matters
Limit is one of the longest-running British watch names in the value segment, showing how a heritage brand can stay relevant through fashion styles, children's watches and smart watches.
Frequently asked questions
Where is Limit from?
Limit is a British watch brand that has supplied watches to the UK since 1912.
Who owns Limit watches?
Limit is a brand of Time Products.
