Seksy
Time Products · United Kingdom
Seksy is a British women's fashion watch brand launched in 2004 as a sub-brand of Sekonda. It is known for jewellery-inspired watches embellished with Swarovski crystals.
| Launched | 2004 |
|---|---|
| Parent brand | Sekonda |
| Owner | Time Products |
| Signature | Swarovski crystal detailing |
| Website | sekonda.com |
What is Seksy?
Seksy is a women's fashion watch brand launched in 2004 as a sub-brand of Sekonda. It belongs to Time Products, the UK company behind Sekonda and Accurist.
Products and positioning
Seksy targets fashion-conscious women with unusual designs and statement watches. Its signature is Swarovski crystal embellishment on jewellery-inspired styles. Time Products joined Swarovski's ingredient branding programme in 2017.
Collections have included:
- Seksy Rocks, whose model 2580 became the brand's fastest-selling watch
- Seksy Intense Rose and Elegance, both launched in 2012
- Eclipse and Hidden Hearts
- Seksy Shimmer, with coated Swarovski crystals
Distribution
Seksy is sold through jewellery and watch retailers in the UK, where it has become a strong performer in the volume segment. It has also been a top seller in airline and travel retail.
Why it matters
Seksy shows how an established watch house can build a separate fashion identity for a female audience, using a recognisable ingredient brand and frequent new launches to stay visible in mainstream jewellery retail.
Frequently asked questions
Who makes Seksy watches?
Seksy is a sub-brand of Sekonda, owned by the UK company Time Products.
When was Seksy launched?
Seksy was launched in 2004 as a women's fashion watch line.