29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Jewellery and watches

Venyx

Greece

Venyx is a fine jewellery brand founded in 2013 by Eugenie Niarchos, part of a new generation of Greek jewellery design. It makes retro-futuristic pieces in 18k gold set with diamonds and coloured gemstones.

Facts
Founded2013
FounderEugenie Niarchos
Materials18k gold, diamonds, gemstones
StyleRetro-futuristic
Websitevenyx.com
Segment
Luxury
Categories
Jewellery
Sales channels
E-commerceWholesale

What is Venyx?

Venyx is a fine jewellery house founded in 2013 by Eugenie Niarchos. The London-based designer has a background in fashion, studied at the Gemological Institute of America and worked in the fine jewellery department at Christie's in New York before launching her own label. Venyx is counted among a new group of Greek fine jewellery designers.

Products and positioning

The brand describes its aesthetic as retro-futuristic, combining classically inspired concepts with modern forms. Clean lines are set against richly complex stones, and many collections draw on ancient Greek mythology and the natural world.

  • Mother Earth, created for World Earth Day, with pieces named after Gaea, Rhea and Atlas
  • Astraea, named after the star maiden of Greek myth and inspired by the night sky

Pieces are crafted in 18k yellow and grey gold, sometimes with rhodium accents, and set with one-of-a-kind gemstones and high-quality diamonds.

Why it matters

Venyx shows how a younger generation of designers is reinterpreting Greek heritage for the international fine jewellery market, pairing mythological storytelling with a contemporary design language and gemmological expertise.

Frequently asked questions

Who founded Venyx?

Venyx was founded in 2013 by designer Eugenie Niarchos, who trained at the Gemological Institute of America.

What does Venyx sell?

Venyx sells fine jewellery in 18k gold set with diamonds and coloured gemstones, in collections such as Mother Earth and Astraea.

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