Apriati
Apriati is a Greek fine jewellery brand founded by husband and wife Themis Bobolas and Athena Axioti. It is known for gold jewellery with precious stones and its signature bracelets on a silk wax cord.
| Founders | Themis Bobolas and Athena Axioti |
|---|---|
| Country | Greece |
| Signature | Silk wax cord bracelets |
| London store | Walton Street, Chelsea |
| Website | apriati.com |
What is Apriati?
Apriati is a Greek jewellery brand created by the husband and wife team Themis Bobolas and Athena Axioti. The name is drawn from an Ancient Greek word expressing a yearning for beautiful things, a reference that runs through the brand's approach to design.
Products and positioning
Apriati makes fine jewellery that combines gold with precious stones and delicate motifs. Its best known pieces are bracelets on a silk wax cord, a material the founders have spent close to two decades developing. They have also developed their own process to give gold a coppery sheen.
Distribution
The brand sells through its own boutiques and website. Its store network includes locations in Greece, Paris and New York. Its London boutique on Walton Street in Chelsea is the seventh store. Designed by Athens based Kois Associated Architects, it leads visitors from the street through a garden like display of wooden boxes on stems to a marble lined space at the rear, with arches and symmetry loosely inspired by Greek classicism.
Why it matters
Apriati shows how a founder led jewellery house from Greece has built an international boutique presence, using a signature material and distinctive store architecture to set itself apart in fine jewellery.
Frequently asked questions
Where is Apriati from?
Apriati is a Greek fine jewellery brand with boutiques in Greece, Paris, New York and London.
Who founded Apriati?
Apriati was founded by the husband and wife team Themis Bobolas and Athena Axioti.