29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Jewellery and watches

Ginette NY

France

Ginette NY is a fine jewellery brand created in 2002 by Marseille-born designer Frédérique Dessemond. Described as a Marseille and New York label, it makes light, contemporary pieces almost entirely in 18 carat rose gold.

Facts
Founded2002
FounderFrédérique Dessemond
Material18 carat rose gold
Signature pieceDisc On Chain
Websiteginette-ny.com
Segment
Luxury
Categories
Jewellery
Sales channels
WholesaleDepartment storesE-commerce

What is Ginette NY?

Ginette NY is a fine jewellery label founded in 2002 by Frédérique Dessemond. Born in Marseille, she studied art history at the Sorbonne before moving to New York to pursue a creative career, where she launched the jewellery line. The brand is often described as a Marseille and New York label.

Products and positioning

The collections are light and contemporary, designed for layering and daily wear, and are made almost entirely in 18 carat rose gold. Some pieces combine gold with stones such as onyx.

  • The Disc On Chain medal and the Disc ring, the brand's best-known designs
  • The Open Star motif and its variations
  • Personalised initial pieces

Distribution

Ginette NY is sold through jewellers and department stores, including La Samaritaine in Paris, Bongénie in Switzerland and Lepage in France, where it has created exclusive capsules.

Why it matters

Ginette NY belongs to a generation of designer fine jewellery brands built around minimal, stackable gold pieces at a more approachable entry point than traditional high jewellery houses.

Frequently asked questions

Who founded Ginette NY?

Ginette NY was founded in 2002 by Frédérique Dessemond, a designer born in Marseille.

What is Ginette NY known for?

The brand is known for delicate rose gold jewellery, especially its Disc On Chain medal and Disc ring.

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