29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Jewellery and watches

Prince Jewellery

India

Prince Jewellery is an Indian jeweller from Chennai, established in 1975. It sells gold, diamond, silver and platinum jewellery through showrooms in South India and online.

Facts
Established1975
BaseChennai, India
ShowroomsChennai, Bengaluru, Coimbatore
MetalsGold, silver, platinum, diamonds
Websiteprincejewellery.com
Segment
Premium
Categories
Jewellery
Sales channels
Own storesE-commerce

What is Prince Jewellery?

Prince Jewellery is a jewellery retailer from Chennai, India, established in 1975. Its address is on Nana Street in T. Nagar, one of Chennai's main jewellery shopping districts.

Products and positioning

The brand presents itself as crafting jewellery that celebrates "the woman in every princess". Its range covers everyday and bridal pieces across several metals.

  • Necklaces, earrings, rings, bangles and bracelets
  • Mangalsutras, chains, pendants, nose pins and anklets
  • Gold in 18, 22 and 24 carat, plus silver, platinum 950 and diamond jewellery

Distribution

Prince Jewellery operates showrooms in T. Nagar, Cathedral Road and Tambaram in Chennai, Jayanagar in Bengaluru and Tatabad in Coimbatore. It also sells online and through an app, and offers advance purchase plans for gold, a common savings format in Indian jewellery retail.

Why it matters

Prince Jewellery is typical of the regional family jewellers that dominate South India's gold market, competing with national chains through local showrooms, gold savings schemes and a growing digital offer.

Frequently asked questions

Where is Prince Jewellery from?

Prince Jewellery is a jeweller from Chennai, India, established in 1975.

What does Prince Jewellery sell?

It sells gold, diamond, silver and platinum jewellery, from necklaces and bangles to mangalsutras.

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