Senco Gold & Diamonds

Senco Gold & Diamonds is an Indian jewellery brand from Kolkata whose family business dates back to 1938. Owned by the listed Senco Gold Limited, it sells gold, diamond, silver and fashion jewellery through more than 200 stores.

What is Senco Gold & Diamonds?

Senco Gold & Diamonds is a jewellery brand owned by Senco Gold Limited, based in Kolkata. The company lists more than 200 stores across India and states that its gold is BIS hallmarked and its diamonds certified.

History

The Sen family's jewellery business began in Dhaka in 1938 and moved to Calcutta after Partition. Under Shankar Sen the brand was built from three inherited stores in the early 1990s. The company was incorporated as Senco Gold Private Limited in Kolkata in 1994, became a public limited company in 2007 and listed on the BSE and NSE in July 2023. Suvankar Sen represents the next generation of the family in the business.

Products and positioning

• Gold, diamond and platinum jewellery, including bridal ranges under Vivaah
• Everlite lightweight gold
• Gossip silver and fashion jewellery
• Aham men's jewellery
• D'Signia premium showrooms

Distribution

Senco combines company operated showrooms in large cities with a franchise network in smaller towns, alongside online sales. Its business is concentrated in East and North East India, especially West Bengal.

Why it matters

Senco is one of India's leading organised jewellery retailers and illustrates the shift of the market from family jewellers to branded, listed chains.

Frequently asked questions

Where is Senco Gold from?

Senco Gold & Diamonds is based in Kolkata, India, with family roots in a jewellery business started in Dhaka in 1938.

What does Senco Gold sell?

Senco sells gold, diamond, platinum, silver and fashion jewellery, including the sub-brands Gossip, Everlite and Aham.

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