29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Jewellery and watches

Jaipur Watch Company

India

Jaipur Watch Company is an Indian watch brand founded in Jaipur in 2013 by Gaurav Mehta. It is best known for coin watches that set historic Indian coins into the dial.

Facts
Founded2013
FounderGaurav Mehta
HeadquartersJaipur, India
SignatureCoin watches
Websitejaipurwatches.com
Segment
Premium
Categories
Watches
Sales channels
WholesaleE-commerce

What is Jaipur Watch Company?

Jaipur Watch Company is a watch brand founded in 2013 in Jaipur by Gaurav Mehta, who has a master's degree in risk management from the UK. It presented itself as India's first bespoke watchmaker.

Products and positioning

The brand's signature is the coin watch, inspired by Mehta's interest in numismatics. Early collections included:

  • Imperial, with a King George VI coin set in the dial
  • King, with a one piece coin dial
  • Prêt, a more accessible men's line
  • Envika, women's watches with Swarovski crystals
  • A Peacock Feather watch with a real feather in the dial

Its designs draw on Indian history and motifs, as in its Roman Baagh watch, and the brand produces in limited quantities rather than in bulk.

Distribution

In its early years most sales were made offline through retail stores across India, complemented by online platforms and selected partners for the Prêt range.

Why it matters

Jaipur Watch Company is part of a small group of Indian independent watch brands, covered by trade titles such as Europa Star, that use heritage storytelling to build a premium domestic watch category.

Frequently asked questions

Who founded Jaipur Watch Company?

Jaipur Watch Company was founded in 2013 by Gaurav Mehta.

What is Jaipur Watch Company known for?

It is known for coin watches that incorporate historic coins, such as a King George VI coin, in the dial.

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