Mia by Tanishq
Titan Company · India
Mia by Tanishq is an Indian contemporary fine jewellery brand from Titan Company, based in Bengaluru. It sells lightweight gold, diamond, silver and gemstone jewellery for everyday wear through hundreds of stores.
| Parent | Titan Company |
|---|---|
| Hometown | Bengaluru, India |
| Stores | 275 and counting |
| Positioning | Contemporary everyday fine jewellery |
| Website | miabytanishq.com |
What is Mia by Tanishq?
Mia by Tanishq is a jewellery brand of Titan Company, the Indian group behind Tanishq. Bengaluru is described as the brand's hometown. It was created to make contemporary fine jewellery more accessible to modern consumers, with a particular focus on working women.
Products and positioning
The brand's pieces are designed to be approachable, versatile and personal, suited to daily wear rather than only ceremonial occasions.
- Rings, earrings, bracelets and pendants
- Contemporary mangalsutras
- Gold, diamonds, silver and gemstones
Distribution
Mia by Tanishq has built a dedicated store network and opened its 275th store in Bengaluru. It also sells online and offers a gold savings scheme. At the time of the Bengaluru opening, the business was led by Shyamala Ramanan as Business Head.
Why it matters
Indian jewellery has traditionally centred on heavy gold bought for weddings. Mia by Tanishq is a notable example of a major jeweller building a separate brand for lighter, fashion-led fine jewellery aimed at younger and working consumers.
Frequently asked questions
Who owns Mia by Tanishq?
Mia by Tanishq is owned by Titan Company, the Indian group that also owns Tanishq.
What does Mia by Tanishq sell?
It sells contemporary fine jewellery such as rings, earrings and pendants in gold, diamonds, silver and gemstones.