Monet
Monet is an American fashion jewellery brand founded in Providence, Rhode Island in 1929. It makes affordable necklaces, bracelets, earrings and other costume jewellery and has been sold exclusively at JCPenney in the United States since 2012.
| Founded | 1929 |
|---|---|
| Origin | Providence, Rhode Island, United States |
| Products | Fashion jewellery |
| US retail partner | JCPenney (exclusive since 2012) |
| Website | monet.com |
What is Monet?
Monet is one of the longest-established American costume jewellery brands. It produces accessible fashion jewellery and is also widely collected in its vintage form.
History
The brand was founded in 1929 in Providence, Rhode Island, a historic centre of American jewellery manufacturing. Its designs found an audience among Depression-era shoppers who wanted affordable pieces that felt collectable, and Monet grew into a leading name in fashion jewellery. In 2019 the brand marked its 90th anniversary with a dedicated collection.
Products and positioning
- Necklaces, including chains and long layered styles
- Bracelets and earrings
- Rings, brooches and hair accessories
- Pieces featuring faux pearls, gems and tassels
Monet occupies the value end of the jewellery market, offering trend-aware designs at accessible prices.
Distribution
Since 2012, JCPenney has been Monet's exclusive retail destination in the United States, selling the line in stores and online. The brand also operated its own e-commerce site at monet.com.
Why it matters
Monet shows the longevity of heritage costume jewellery brands and how they can be repositioned through exclusive department store partnerships.
Frequently asked questions
Where is Monet jewellery from?
Monet was founded in Providence, Rhode Island, in 1929.
Where is Monet jewellery sold?
In the United States, JCPenney has been the exclusive retailer for Monet since 2012.