Catbird

Catbird is a Brooklyn jewellery brand founded in Williamsburg in 2004, known for solid 14 carat gold jewellery and its permanent Forever Bracelet.

What is Catbird?

Catbird is a fine jewellery brand. Its website says it was born in Williamsburg in 2004 and has been designed in Brooklyn since then. The page consulted does not name a founder.

Products and positioning

The brand describes its jewellery as solid 14 carat gold, not plated, made from over 95 per cent recycled gold and recycled diamonds. Its range includes engagement rings, wedding bands, signet and stacking rings, necklaces, chains, lockets and charm holders, earrings and bracelets such as tennis, chain and hand chains. It also sells silver jewellery, personalised and engraved pieces and gifts. Collaboration collections have been made with Clairo and Laufey.

Business model and distribution

Catbird sells online and through physical jewel box shops, which also offer Forever Jewelry fittings, a permanent jewellery service, and piercing. The site refers to an Our Locations page rather than listing shops.

Why it matters

Catbird is associated with the growth of permanent jewellery through the Forever Bracelet, and with an independent New York identity in a segment often led by larger groups. Ownership details were not stated on the page consulted and are not asserted. The use of more than 95 per cent recycled gold and recycled diamonds forms part of the brand's stated approach, and the Clairo and Laufey collaborations show its links with music and popular culture.

Frequently asked questions

Where is Catbird from?

Catbird is from Brooklyn, New York. Its website says it was born in Williamsburg in 2004.

What is the Catbird Forever Bracelet?

It is a permanent jewellery style offered in Catbird shops, fitted by staff as part of its Forever Jewelry service.

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