Bảo Tín Minh Châu
Bảo Tín Minh Châu is a Vietnamese gold and jewellery company founded in Hanoi in 1989 by Vu Minh Chau. It produces gold bars, including Thang Long Dragon Gold, and sells jewellery through a network of outlets in northern Vietnam.
| Founded | 1989, Hanoi |
|---|---|
| Founder | Vu Minh Chau |
| Corporate name since | 1995 |
| Flagship product | Thang Long Dragon Gold 999.9 |
| Website | btmc.vn |
What is Bảo Tín Minh Châu?
Bảo Tín Minh Châu, often abbreviated BTMC, is a gold, gemstone and jewellery business from Hanoi, Vietnam. Its corporate name is Bao Tin Minh Chau Jewellery and Gemstone Co., Ltd.
History
Founder Vu Minh Chau first ran Kim Tin, a small gold trading shop on Bach Mai Street. In late 1989 he opened a shop called Bao Tin on Tran Nhan Tong Street in Hanoi, and the company adopted its current name in 1995.
Products and positioning
- Gold bars: BTMC was the first company in northern Vietnam licensed to produce large numbers of gold bars for nationwide circulation
- Thang Long Dragon Gold 999.9, favoured for investment and savings
- Jewellery in a range of styles at reasonable prices
The company was the first Vietnamese business to use an X-ray fluorescence gold analyser from Germany's OTEC, and it operates under the motto Having prestige is more important than having gold.
Distribution
BTMC sells through its own outlets, with a network that numbered more than 100 across northern Vietnam.
Why it matters
In Vietnam, gold jewellery and investment gold are closely linked, and BTMC is one of the established names that combine both for consumers.
Frequently asked questions
Who founded Bảo Tín Minh Châu?
Bảo Tín Minh Châu was founded by Vu Minh Chau, who opened the Bao Tin shop in Hanoi in late 1989.
What does Bảo Tín Minh Châu sell?
It sells gold bars, including Thang Long Dragon Gold 999.9, and gold jewellery.