DOJI
DOJI Group · Vietnam
DOJI is a Vietnamese gold, gemstone and jewellery group headquartered in Hanoi. It sells diamonds, fine jewellery, wedding rings and 24K gold products through a national network of stores and selling points.
| Founded | 1994 |
|---|---|
| Founder | Do Minh Phu |
| Headquarters | Hanoi, Vietnam |
| Core business | Gold, diamonds and jewellery |
| Website | doji.vn |
What is DOJI?
DOJI is one of Vietnam's leading gold and jewellery businesses. Its predecessor company was founded on 28 July 1994, became a joint stock company in 2007 and was restructured in 2009 into DOJI Group, which operates on a parent and subsidiary model. The group is headquartered at DOJI Tower in Hanoi. It was founded by Do Minh Phu, and his daughter Do Vu Phuong Anh serves as chief executive.
Products and positioning
Gold and silver remain the pillar of the business. DOJI's jewellery offer covers diamonds, high jewellery, wedding rings, 24K gold jewellery and gold gifts, and the group also trades gold bars.
- Diamond and high jewellery
- Wedding rings
- 24K gold jewellery and gifts
- Gold bar trading
Distribution
DOJI sells through nearly 200 stores, around 50 branches and more than 400 agents and selling points, and offers online purchasing on its website.
Why it matters
DOJI illustrates how gold trading, jewellery retail and investment are combined in Vietnam's jewellery market. Beyond jewellery, the group has expanded into real estate, finance and hospitality.
Frequently asked questions
Who founded DOJI?
DOJI was founded by Do Minh Phu; his daughter Do Vu Phuong Anh is chief executive.
What does DOJI sell?
DOJI sells gold and silver jewellery, diamonds, wedding rings and 24K gold gifts, and trades gold bars.