29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Jewellery and watches

Apan Jewellers

Bangladesh

Apan Jewellers is a Bangladeshi jewellery retailer based in Dhaka. It sells gold and diamond jewellery through a chain of showrooms in the capital, including branches in Gulshan, Uttara and Dhanmondi.

Facts
CountryBangladesh
BaseDhaka
ProductsGold and diamond jewellery
BranchesSeven in Dhaka
Websiteapanjewellers.com.bd
Segment
Luxury
Categories
Jewellery
Sales channels
Own stores

What is Apan Jewellers?

Apan Jewellers is a jewellery house in Dhaka, Bangladesh, specialising in gold and diamond jewellery. It is one of the better-known names in the city's jewellery trade and is owned by Dildar Ahmed Selim.

Products and positioning

The company focuses on fine jewellery, with collections in gold and diamonds. In Bangladesh, gold jewellery plays a central role in weddings and family occasions, and Apan Jewellers positions itself at the upper end of that market.

  • Gold necklaces, bangles and earrings
  • Diamond jewellery
  • Bridal sets

Distribution

Apan Jewellers sells through its own showrooms. It has operated seven branches, all in Dhaka, including outlets in the affluent districts of Gulshan, Uttara and Dhanmondi, where many of the city's premium retailers are concentrated.

Why it matters

Jewellery is a significant consumer category in Bangladesh, and the trade is largely organised around family-owned retailers with their own showrooms. Apan Jewellers is a prominent example of this model in the capital, serving a domestic clientele that buys gold both as adornment and as a store of value.

Frequently asked questions

Where is Apan Jewellers from?

Apan Jewellers is a jewellery retailer from Dhaka, Bangladesh.

What does Apan Jewellers sell?

Apan Jewellers sells gold and diamond jewellery through its showrooms in Dhaka.

All brands