Guzema Fine Jewelry
Guzema Fine Jewelry is a Ukrainian fine jewellery brand founded in March 2016 by designer Valeriya Guzema. Based in Kyiv, it is known for its charity projects and the Charity Chain collection.
| Founded | March 2016 |
|---|---|
| Founder | Valeriya Guzema |
| First boutique | Kyiv, 2017 |
| Award | Elle Style Awards, Best Start-up (2017) |
| Website | guzema.com |
What is Guzema Fine Jewelry?
Guzema Fine Jewelry is a Ukrainian jewellery brand founded in March 2016 by Valeriya Guzema, a self made designer who has been recognised for inspiring female entrepreneurs in Ukraine.
History
In 2017, a year after its launch, the brand opened its first boutique in Kyiv and received the Best Start-up award at the Elle Style Awards. The same year it launched its first charity project together with the Charity Chain collection. For its fifth anniversary in spring 2021 the brand published a fashion book.
Products and positioning
Guzema designs and sells fine jewellery, positioning itself at the upper end of the Ukrainian market. Charitable giving is part of the brand's identity: since the start of the full scale war in 2022, it has donated part of its profits to support the military through the Guzema Foundation.
Distribution
The brand sells through its boutique in Kyiv and its own website, and has featured in international fashion media around Ukrainian design.
Why it matters
Guzema is one of the Ukrainian brands that gained international visibility after 2022, combining a fine jewellery business with a structured charitable programme.
Frequently asked questions
Who founded Guzema Fine Jewelry?
Guzema Fine Jewelry was founded in 2016 by Ukrainian designer Valeriya Guzema.
Where is Guzema from?
Guzema is a Ukrainian brand that opened its first boutique in Kyiv in 2017.