29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Jewellery and watches

Frank & co.

Indonesia

Frank & co. is an Indonesian diamond jewellery brand founded in 1996. It specialises in natural diamonds, describes itself as the residence of F colour and VVS clarity diamonds, and operates more than 50 stores across Indonesia.

Facts
Founded1996
CountryIndonesia
Stores53 across Indonesia
SpecialityNatural diamonds
Websitefrankandcojewellery.com
Segment
Luxury
Categories
Jewellery
Sales channels
Own storesE-commerce

What is Frank & co.?

Frank & co. is a jewellery brand from Indonesia, founded in 1996, that focuses on natural diamonds. It positions itself as The Residence of F Colour and VVS Clarity Diamonds, highlighting high grade stones.

Products and positioning

The brand designs and sells diamond jewellery across several lines:

  • Frank Fire
  • High Jewellery
  • Love and Commitment, including engagement and wedding pieces
  • Men's jewellery

Frank & co. emphasises transparency and ethical sourcing, including information on the origin of its diamonds. It has worked with Indonesian designers on collaborations, such as a collection with Monica Ivena, and has staged installations and campaigns around its collections.

Distribution

The brand operates 53 stores across Indonesia, including a refurbished flagship at Plaza Indonesia in Jakarta, and marked its 30th anniversary with an event at a historic Jakarta landmark.

Why it matters

Frank & co. is one of the leading jewellery retailers in Indonesia and has received repeated Brand of the Year awards, making it a reference point for diamond jewellery retail in Southeast Asia.

Frequently asked questions

Where is Frank & co. from?

Frank & co. is an Indonesian diamond jewellery brand founded in 1996.

What does Frank & co. sell?

Frank & co. sells natural diamond jewellery, including high jewellery, engagement and wedding rings, and men's pieces.

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