Candere
Kalyan Jewellers · India
Candere is an Indian online jewellery brand founded in 2012 by Rupesh Jain and Ashish Bajaj. It sells gold, diamond, gemstone and platinum jewellery as well as gold coins, and is part of the Kalyan Jewellers group.
| Founded | 2012 |
|---|---|
| Founders | Rupesh Jain, Ashish Bajaj |
| Parent | Kalyan Jewellers |
| Category | Fine jewellery |
| Website | candere.com |
What is Candere?
Candere is an Indian jewellery brand that built its business online. It was founded in 2012 by Rupesh Jain and Ashish Bajaj and sells fine jewellery to consumers through its own web portal.
History
In 2017 the Kalyan Group acquired a stake in Candere through Kalyan Jewellers, one of the jewellery retail chains it owns. The brand now trades as part of the Kalyan Jewellers business, combining a digital-first model with the backing of an established jewellery retailer.
Products and positioning
The assortment covers several categories of fine jewellery:
- Gold jewellery
- Diamond jewellery
- Gemstone and platinum pieces
- Gold coins
Distribution
Alongside its own online store, Candere has sold through partnerships with e-commerce platforms including Amazon, Zivame and Yatra, and has run promotions with Indian banks such as Kotak, ICICI and HDFC. These partnerships extended its reach beyond its own website at a time when buying fine jewellery online was still new to many Indian consumers.
Why it matters
Candere is an example of an Indian digital jewellery brand joining forces with a traditional retailer. The combination of an online-native brand and an established chain shows how fine jewellery, a category long dominated by physical showrooms, is moving into e-commerce in India.
Frequently asked questions
Who owns Candere?
Candere is part of Kalyan Jewellers, which acquired a stake in the brand in 2017.
What does Candere sell?
Candere sells gold, diamond, gemstone and platinum jewellery as well as gold coins, mainly online.