Amrapali Jewels
Amrapali Jewels is an Indian jewellery house founded in Jaipur in 1978 by Rajiv Arora and Rajesh Ajmera. It makes fine, bridal and tribal jewellery inspired by traditional Indian craftsmanship.
| Founded | 1978 |
|---|---|
| Founders | Rajiv Arora, Rajesh Ajmera |
| Headquarters | Jaipur, India |
| Sub-brand | Tribe Amrapali |
| Museum | Amrapali Museum, Jaipur |
| Website | amrapalijewels.com |
What is Amrapali Jewels?
Amrapali Jewels is a jewellery company from Jaipur, India, founded in 1978 by Rajiv Arora and Rajesh Ajmera, who started the business as history students. The brand is named after Amrapali, a royal courtesan said to have lived in ancient India around 500 BC.
Products and positioning
Amrapali blends traditional Indian jewellery craftsmanship with contemporary style. Its offer spans tribal, fine and uncut gemstone pieces, including rings, necklaces, earrings, bangles, cuffs, haathphool and brooches. Collections include Moti Noor, Navratna, Rang Mahal, Polki and The Maharani's Garden. A separate line, Tribe Amrapali, offers silver and fashion jewellery.
- In January 2025 it launched a fine jewellery collection with House of Masaba.
- Tribe Amrapali earlier worked with designer Masaba Gupta on the Ghana Ghana collection.
Distribution
The company has boutiques in India and London, and its jewellery is available in markets including the United States, the United Kingdom and China. It also sells online.
Why it matters
The founders also created the Amrapali Museum of Jewellery in Jaipur, which displays traditional Indian jewellery collected over roughly 50 years, underlining the brand's role in preserving Indian jewellery heritage.
Frequently asked questions
Who founded Amrapali Jewels?
Amrapali Jewels was founded in 1978 by Rajiv Arora and Rajesh Ajmera.
Where is Amrapali Jewels from?
Amrapali Jewels is based in Jaipur, India.