Sabyasachi
Aditya Birla Fashion and Retail · India
Sabyasachi is an Indian luxury fashion house founded by designer Sabyasachi Mukherjee. It is known for bridal couture, sarees, jewellery and accessories, and is majority owned by Aditya Birla Fashion and Retail.
| Founder | Sabyasachi Mukherjee |
|---|---|
| Majority owner | Aditya Birla Fashion and Retail (51%) |
| Speciality | Bridal couture |
| Other categories | Jewellery, accessories |
| Website | sabyasachi.com |
What is Sabyasachi?
Sabyasachi is the luxury label of Indian designer Sabyasachi Mukherjee, one of the best known names in Indian fashion. The house is closely associated with Indian bridal dressing and with traditional textiles and handcraft.
Products and positioning
The core of the business is bridal wear, above all bridal sarees and couture. Alongside clothing, the house sells jewellery and accessories, extending the label into a broader luxury offer.
- Bridal couture and sarees
- Jewellery
- Accessories
Ownership
Aditya Birla Fashion and Retail Limited acquired a 51% stake in the brand for 3.98 billion rupees, bringing Sabyasachi into one of India's largest fashion groups while the designer continued to lead the creative side.
Distribution
At the time of the deal the brand operated five standalone stores in Mumbai, Delhi, Hyderabad and Kolkata, supplemented by franchise points of sale in India, the United States, the United Kingdom and the Middle East.
Why it matters
The Aditya Birla investment marked a significant moment for Indian designer fashion, showing large corporate groups backing designer houses as long term luxury brands.
Frequently asked questions
Who owns Sabyasachi?
Aditya Birla Fashion and Retail Limited holds a 51% stake in Sabyasachi, with founder Sabyasachi Mukherjee leading the brand creatively.
What is Sabyasachi known for?
Sabyasachi is known for Indian bridal couture, especially bridal sarees, as well as jewellery and accessories.