House of Masaba
Aditya Birla Fashion and Retail · India
House of Masaba is an Indian fashion label founded by designer Masaba Gupta and based in Mumbai. It makes bridal, festive and resort wear, jewellery and, through LoveChild, beauty products.
| Founder | Masaba Gupta |
|---|---|
| Headquarters | Mumbai, India |
| Majority owner | Aditya Birla Fashion and Retail (51%, 2022) |
| Stores | 17 flagships in India |
| Website | houseofmasaba.com |
What is House of Masaba?
House of Masaba is the fashion and lifestyle brand of Indian designer Masaba Gupta, who started the label at the age of 19. The company is based in Mumbai.
History
In 2022, Aditya Birla Fashion and Retail acquired a 51 per cent stake in the business through a strategic partnership. The same year, the brand expanded into beauty with the launch of LoveChild.
Products and positioning
- Bridal and festive wear
- Resort wear
- Jewellery
- LoveChild make up and fragrances formulated for a range of Indian skin tones
Distribution
House of Masaba operates 17 flagship stores across India and sells online. LoveChild products are also available through offline retail.
Why it matters
House of Masaba is an example of an Indian designer label turned lifestyle brand, combining clothing, jewellery and beauty, and of the trend for large Indian apparel groups to take stakes in founder led designer businesses.
Frequently asked questions
Who owns House of Masaba?
House of Masaba was founded by Masaba Gupta, and Aditya Birla Fashion and Retail acquired a 51 per cent stake in 2022.
What does House of Masaba sell?
It sells bridal, festive and resort wear and jewellery, plus make up and fragrances under the LoveChild beauty brand.