DiyaRajvvir
DiyaRajvvir is an Indian designer label launched in 2015 that blends Indian silhouettes with western design. It makes print-led lehengas, saree gowns and Indo-western occasion wear for women and men.
| Founded | 2015 |
|---|---|
| Founders | Diya and Rajvvir |
| Signature | Prints and hand-painted textiles |
| Runway | Lakme Fashion Week |
| Website | diyarajvvir.com |
What is DiyaRajvvir?
DiyaRajvvir is an Indian designer label launched in 2015 by Diya and Rajvvir. Diya, who traces her roots to Udaipur, leads the artistic and fashion design, while Rajvvir drives marketing and operations.
Products and positioning
The label combines Indian silhouettes with western design elements, with prints as its signature. Collections are known for vivid colours, delicate embellishment and fluid drapes, and the brand works closely with artisans on hand-painted textiles and detailed print work using lightweight fabrics.
- Womenswear: lehengas, pre-draped saree gowns, sharara and gharara sets, Indo-western outfits
- Menswear: Indo-western kurtas, bundi sets and draped silhouettes
- Collections including Rang, NAYNA, Fitoor, Sunkissed, Hawa Hawai and Taara
Distribution
DiyaRajvvir is sold through multi-designer platforms including Aza Fashions. The brand has shown several collections at Lakme Fashion Week and appeared at Bombay Times Fashion Week 2020, where actor Diana Penty walked as showstopper.
Why it matters
DiyaRajvvir represents the younger generation of Indian designer labels that target festive and wedding guests with lighter, print-driven alternatives to heavy bridal wear, relying on multi-designer retail rather than large store networks.
Frequently asked questions
Who founded DiyaRajvvir?
The label was founded in 2015 by Diya, who leads design, and Rajvvir, who runs marketing and operations.
What does DiyaRajvvir sell?
It sells print-led occasion wear such as lehengas, saree gowns, sharara sets and Indo-western outfits for women and men.