Siddartha Tytler
Siddartha Tytler is a Delhi-based designer label launched in 2002, offering menswear and womenswear with bold colours, sharp cuts and signature crystal embellishment. It ranges from contemporary western wear to Indian occasion wear.
| Designer | Siddartha Tytler |
|---|---|
| Founded | 2002 |
| Headquarters | New Delhi, India |
| Signature | Crystal embellishment |
| Affiliation | FDCI member since 2006 |
| Website | siddarthatytler.com |
What is Siddartha Tytler?
Siddartha Tytler is an Indian designer label based in New Delhi, led by the designer of the same name. Its style is offbeat, non-conformist and glamorous, with bold colours, sharp cuts and interesting structures.
History
Tytler studied at the National Institute of Fashion Technology in New Delhi and the Fashion Institute of Technology in New York. He launched his label in 2002 after returning to India, presenting his first show at the Hyatt Regency in New Delhi. He has been a member of the Fashion Design Council of India since 2006 and shows on its calendars.
Products and positioning
Crystal application is the brand's signature. The label covers:
- Menswear: kurtas, shirts, jackets, suits, sherwanis, bandhgalas and waistcoats
- Womenswear: draped western wear, corsets, gowns, sarees, lehengas and anarkalis
- Bags
Seasonal fabrics range from cotton, linen and crepe in summer to wool, silk and suede in winter.
Distribution
The brand has a store in Greater Kailash in New Delhi and an online shop, and has been carried by retailers including Pernia's Pop-Up Shop.
Why it matters
Tytler is one of the Indian designers known for glamorous menswear, offering an alternative to traditional wedding dressing for style-conscious grooms and guests.
Frequently asked questions
Where is Siddartha Tytler based?
Siddartha Tytler is a designer label based in New Delhi, India, launched in 2002.
What does Siddartha Tytler sell?
The label sells menswear such as sherwanis, bandhgalas and suits, womenswear including gowns and sarees, and bags.