29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

Mint Blush

India

Mint Blush is an Indian designer label based in New Delhi, founded by Aamir Rajput, Sahil Gulati and Shazmeen Khan. It makes ethnic and Indo-Western occasion wear for women and men, from lehengas and Anarkalis to kurta sets and jackets.

Facts
Based inNew Delhi, India
FoundersAamir Rajput, Sahil Gulati, Shazmeen Khan
StyleEthnic and Indo-Western
CategoriesWomenswear, menswear
Segment
Premium
Categories
WomenswearMenswear
Sales channels
Marketplaces

What is Mint Blush?

Mint Blush is a New Delhi label that works in Indian ethnic wear with Indo-Western fusion elements. It was started by three founders: Aamir Rajput, who comes from a family in the fashion business, fashion stylist Sahil Gulati and fashion designer Shazmeen Khan.

Products and positioning

The womenswear offer centres on occasion pieces, while the menswear line covers festive separates.

  • Women: lehengas, Anarkalis, sarees, crop tops, skirts, capes and shirts
  • Men: jackets and kurta sets

Signature details include silk Anarkalis with resham embroidery, gota work and embellished dupattas. Its lehengas follow a less is more approach, and its drape sarees come in a pre-draped fusion style paired with a tie-dye blouse.

Distribution

Mint Blush is carried by the Indian designer e-commerce platform Pernia's Pop-Up Shop.

Why it matters

The label reflects the growth of young Indian designer brands that combine traditional craft techniques with lighter, modern silhouettes for weddings and festive occasions, a segment increasingly sold through curated designer platforms.

Frequently asked questions

Who founded Mint Blush?

Mint Blush was founded by Aamir Rajput, Sahil Gulati and Shazmeen Khan.

What does Mint Blush sell?

It sells Indian ethnic and Indo-Western wear such as lehengas, Anarkalis, sarees, kurta sets and jackets.

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