Antar-Agni
Antar-Agni is an Indian designer label founded in 2014 by Ujjawal Dubey and based in Noida. Its name means the fire within, and it is known for anti-fit, draped clothing in handwoven Indian fabrics.
| Founded | March 2014 |
|---|---|
| Founder | Ujjawal Dubey |
| Base | Noida, India |
| Recognition | International Woolmark Prize regional finalist, menswear |
What is Antar-Agni?
Antar-Agni, meaning the fire within, is the label of Indian designer Ujjawal Dubey. It is recognised for anti-fit silhouettes, fluid drapes in solid colours and careful layering, with reinforcements that balance the weight of the drapes.
History
Dubey studied apparel design at the National Institute of Fashion Technology in Kolkata and worked for about three and a half years under an established designer before launching Antar-Agni in March 2014. The label reached the finale of the 2017 to 2018 International Woolmark Prize regional round for the Indian subcontinent and Middle East in menswear, and Dubey has since opened a flagship store in Kolkata.
Products and positioning
Around 70 per cent of the label's fabrics come from Indian craft clusters such as Maheshwar, Meerut and Bhagalpur and from Andhra Pradesh.
- Handwoven cotton and cotton-silk
- Linen, zari and lycra blends
- Malkha fabric from Andhra Pradesh
Distribution
Antar-Agni retails from its Noida studio and online, and has been stocked by Ogaan and Aza in India, Ensemble, Atosa and Curato in Mumbai, Angadi in Bengaluru and Ave Indian Design Collective in New York.
Why it matters
The label is part of a movement in Indian fashion that pairs contemporary, gender-neutral shapes with handloom and craft-based sourcing.
Frequently asked questions
Who is the designer behind Antar-Agni?
Antar-Agni was founded in 2014 by Ujjawal Dubey, a graduate of NIFT Kolkata.
What does Antar-Agni mean?
The name Antar-Agni translates as the fire within.