Péro
Péro is an Indian fashion label founded in 2008 by designer Aneeth Arora in New Delhi. It makes women's, men's and children's clothing from handwoven, hand dyed and hand embroidered textiles.
| Founded | 2008 |
|---|---|
| Founder | Aneeth Arora |
| Based | New Delhi |
| Reach | Stocked in about 20 countries |
| Website | perouno.com |
What is Péro?
Péro, often styled as Péro by Aneeth Arora, is a New Delhi based label led by textile designer Aneeth Arora. It blends traditional Indian textiles with a Western design sensibility.
History
Arora launched Péro in 2008. The label has shown at Pitti Uomo and Pitti Bimbo in Florence, and its collection opened Lotus Make-Up India Fashion Week in October 2018. In 2015 it introduced an upcycling service in which its artisans add embroidery and embellishment to customers' existing garments.
Products and positioning
Arora's textile background shapes the brand's emphasis on handcraft. The label is known for:
- Hand dyeing, handweaving and hand embroidery
- A focus on how cloth feels against the skin
- Collections for women, men and children
- A home decor line
Distribution
Péro is stocked in around 20 countries and also sells through its own stores and website.
Why it matters
Péro is one of the Indian labels that has taken handcrafted textiles into international wholesale, showing that artisan production and repair services can support a contemporary global brand.
Frequently asked questions
Who founded Péro?
Péro was founded in 2008 by Indian textile designer Aneeth Arora.
What does Péro sell?
Péro sells women's, men's and children's clothing made with handwoven, hand dyed and embroidered textiles, along with home decor.