Not So Serious by Pallavi Mohan
Not So Serious by Pallavi Mohan is an Indian womenswear label founded by Assam-born designer Pallavi Mohan. It is known for handmade, floral pieces made in India and sold through boutiques in the Middle East, the US, the UK and Singapore.
| Founder | Pallavi Mohan |
|---|---|
| Origin | India |
| Signature | Floral, handmade pieces |
| Wholesale reach | About 80 boutiques abroad |
| Website | notsoserious.in |
What is Not So Serious by Pallavi Mohan?
Not So Serious is the label of Indian designer Pallavi Mohan, a regular on the FDCI fashion week calendar. The playful name was suggested by friends, and the collections are consistently floral, reflecting Mohan's closeness to nature.
History
Mohan was born in Assam and grew up in Guwahati. Her final-year college thesis was on Muga silk. Before launching the label she ran an export house for 16 years, designing embroideries and artworks bought by international fashion houses. The brand grew out of that experience after friends encouraged her to start her own line.
Products and positioning
- Handmade womenswear with no machine work
- Floral prints and embroideries
- A kidswear collection
- A capsule of kurtas in Assamese Eri and Muga silk
All pieces are made in India.
Distribution
International sales are the label's largest market: Not So Serious supplies around 80 boutiques across the Middle East, the US, the UK and Singapore.
Why it matters
The label shows how Indian export know-how can be turned into an independent designer brand with a wholesale-led international footprint.
Frequently asked questions
Who is Pallavi Mohan?
Pallavi Mohan is an Assam-born Indian designer who founded the label Not So Serious after 16 years running an export house.
What does Not So Serious sell?
Not So Serious sells handmade, mostly floral womenswear, along with a kidswear collection.