Monte Carlo
Oswal Woollen Mills (Nahar Group) · India
Monte Carlo is an Indian apparel brand launched in 1984 by the Oswal group in Ludhiana as a premium woollen winter wear label. It now sells woollen, cotton and knitted clothing for men, women and children, plus home textiles.
| Launched | 1984 |
|---|---|
| Headquarters | Ludhiana, Punjab |
| Parent | Oswal Woollen Mills, Nahar Group |
| Listed | BSE and NSE since 2015 |
| Website | montecarlo.in |
What is Monte Carlo?
Monte Carlo is an apparel brand from Ludhiana, Punjab, owned by Monte Carlo Fashions Limited. The company was demerged from Oswal Woollen Mills, flagship of the Nahar Group, and is listed on the BSE and NSE.
History
The Oswal group launched Monte Carlo in 1984 as a premium woollen winter wear brand. Monte Carlo Fashions Limited was incorporated in 2008, separated from Oswal Woollen Mills in 2011 to 2012 and listed after an IPO in 2014.
Products and positioning
- Woollen, cotton, knitted and woven apparel for men, women and tweens
- Rock.it athleisure, Luxuria premium wear and Cloak & Decker casualwear
- Kidswear and footwear
- Monte Carlo Home, launched in 2023
Distribution
The brand runs a mix of company owned and franchise exclusive outlets, multi brand outlets and shop in shops in national chains such as Shoppers Stop, Pantaloons and Lifestyle. It also sells through its own website, major marketplaces and quick commerce platforms.
Why it matters
Monte Carlo is one of India's long established home grown apparel brands and illustrates how a winter wear specialist has broadened into year round clothing and home categories.
Frequently asked questions
Is Monte Carlo an Indian brand?
Yes. Monte Carlo is an Indian brand launched in 1984 by the Oswal group and based in Ludhiana, Punjab.
What does Monte Carlo sell?
Monte Carlo sells woollen, cotton and knitted clothing for men, women and children, plus footwear and home textiles.