Bhaane
Bhaane is an Indian contemporary clothing label founded by Anand Ahuja. It makes simple, wearable clothing for men and women and sells through stores in major Indian cities and online.
| Founder | Anand Ahuja |
|---|---|
| Country | India |
| Stores | Mumbai, New Delhi, Bangalore |
| Offer | Contemporary menswear and womenswear |
| Website | bhaane.com |
What is Bhaane?
Bhaane is a clothing brand from India founded by entrepreneur Anand Ahuja. The label has stores in Mumbai, New Delhi and Bangalore.
Products and positioning
Bhaane describes its offer as contemporary, wearable clothing for men and women that celebrates simplicity and the spirit of individuality. Rather than ornate occasion wear, the focus is on easy everyday pieces with a clean, modern look, and the label has also drawn on Indian cultural motifs in its designs.
Distribution
The brand sells through its own stores and its own online store. Its physical presence spans three of India's largest retail markets, Mumbai, New Delhi and Bangalore, with the website serving customers elsewhere.
Why it matters
Bhaane belongs to a group of Indian labels that built a following around minimal, casual city clothing for a young urban audience, positioning themselves between international fast fashion and traditional Indian designer wear. Its founder's public profile has given the label wider visibility beyond fashion circles.
Frequently asked questions
Who founded Bhaane?
Bhaane was founded by Indian entrepreneur Anand Ahuja.
What does Bhaane sell?
Bhaane sells simple, contemporary clothing for men and women.