Ridhi Mehra
Ridhi Mehra is a New Delhi fashion label founded in 2012 by designer Ridhi Mehra. It makes contemporary occasion wear and bridal clothing that combines traditional Indian techniques with modern silhouettes.
| Founded | 2012 |
|---|---|
| Founder | Ridhi Mehra |
| Headquarters | New Delhi, India |
| Flagship | Ambawatta One, Mehrauli |
| Collections | More than 18 |
| Website | ridhimehra.com |
What is Ridhi Mehra?
Ridhi Mehra is an Indian occasion wear label launched in 2012 by the Delhi-based designer of the same name. The house describes its style as timeless, graceful, dynamic and contemporary, pairing handloom fabrics, embroidery and tailoring with modern cuts.
History
Ridhi Mehra graduated from NIFT Delhi and completed a postgraduate degree in Business Management at the University of Nottingham in the UK before launching her label. The brand has since released more than 18 collections.
Products and positioning
- Bridal lehengas and pre-draped sarees
- Saree sets, anarkali sets, shararas and kurta sets
- Co-ord and peplum sets and jackets
- Menswear
- Accessories such as potli bags, belts and kaleeras
Distribution
The label is headquartered in New Delhi with a studio in Chattarpur. Its flagship is at Ambawatta One in Mehrauli, with further stores at The Kila in Mehrauli, DLF Emporio in Vasant Kunj and in Banjara Hills, Hyderabad. It also sells through its own online store, offers customisation and stylist consultations.
Why it matters
Ridhi Mehra is representative of the Indian designer occasion wear segment, where bridal and festive clothing is sold through flagship stores and direct digital channels.
Frequently asked questions
Who is Ridhi Mehra?
Ridhi Mehra is a Delhi-based designer and NIFT Delhi graduate who launched her eponymous label in 2012.
What does Ridhi Mehra sell?
The label sells occasion and bridal wear such as lehengas, pre-draped sarees, anarkali sets and shararas, plus menswear and accessories.