11.11 / eleven eleven
CellDSGN · India
11.11 / eleven eleven is an Indian fashion label founded by Shani Himanshu and Mia Morikawa under CellDSGN. It makes artisan-made clothing in khadi denim, kala cotton and other handwoven fabrics with an eco-luxury focus.
| Founders | Shani Himanshu, Mia Morikawa |
|---|---|
| Company | CellDSGN Pvt. Ltd. |
| Signature | Khadi denim |
| Concept store | The Grey Garden, New Delhi |
| Website | 11-11.in |
What is 11.11?
11.11 / eleven eleven is a fashion label from India created by Shani Himanshu, a fashion design graduate, and Mia Morikawa, a graphic design graduate. It is the label of CellDSGN Pvt. Ltd. and shows on the calendar of the Fashion Design Council of India. The name refers to synchronicity and, in numerology, to mastery.
Products and positioning
The brand builds luxury garments by linking farmers, weavers, natural dyers and block printers. Its work is rooted in the khadi tradition and focused on ethical production and the strengths of local craft. Key materials include:
- Khadi denim
- Kala cotton
- 300 count khadi cotton
- Cotton silk and ari silk
Design explores dualities such as modern and pre-modern or urban and natural, using the body as a field of expression.
Distribution
In India, 11.11 is presented at the concept store The Grey Garden in Hauz Khas Village, New Delhi, and through points of sale in cities including Mumbai, Bangalore, Chennai and Hyderabad. Internationally it has been stocked in markets such as the USA, UK, Japan, France and Australia.
Why it matters
11.11 is one of India's leading craft-based labels, showing how artisanal textiles and traceable supply chains can be positioned as contemporary luxury.
Frequently asked questions
Who founded 11.11?
11.11 / eleven eleven was founded by Shani Himanshu and Mia Morikawa.
What is 11.11 known for?
The label is known for artisan-made clothing in khadi denim, kala cotton and other handwoven Indian fabrics.