Ridhima Bhasin
Ridhima Bhasin is an Indian womenswear label launched in Delhi in 2014 by the London College of Fashion graduate of the same name. It makes bridal, festive and occasion Indian wear with signature prints and mirror embellishment.
| Founded | 2014, Delhi |
|---|---|
| Founder | Ridhima Bhasin |
| Training | London College of Fashion |
| Focus | Bridal and festive womenswear |
| Website | ridhimabhasin.com |
What is Ridhima Bhasin?
Ridhima Bhasin is an eponymous womenswear label from India, launched in Delhi in 2014. Its designer graduated from the London College of Fashion in 2010.
Products and positioning
The brand describes its style as contemporary yet edgy, bold yet feminine, aimed at a young, confident woman. Designs use Indian textiles, signature prints and mirror embellishments, mixing traditional and fusion pieces.
- Lehenga, sharara and gharara sets
- Sarees, anarkalis and kurta sets
- Co-ord, cape, jacket and skirt sets
- Kaftans
Collections are organised around weddings, festive dressing and occasions such as haldi, mehendi and cocktail events.
Distribution
The label sells through a flagship store, its own e-commerce site with worldwide shipping and multi-brand boutiques in India such as Ogaan and Aza. It has also retailed in the UK, Indonesia and Dubai.
Why it matters
Ridhima Bhasin reflects the growth of designer occasion wear in India, where younger labels compete in the wedding market with bold styling and direct online sales to customers at home and abroad.
Frequently asked questions
Who founded the Ridhima Bhasin label?
Designer Ridhima Bhasin, a London College of Fashion graduate, launched the label in Delhi in 2014.
What does Ridhima Bhasin sell?
The label sells bridal, festive and occasion Indian wear such as lehengas, sarees and co-ord sets.