Label Reyya
Label Reyya is an Indian womenswear brand offering bohemian styled resort, travel and beach wear. Founded by brother and sister Arjun and Anushree Saraf, it is backed by Indian garment manufacturer Major Group.
| Founders | Arjun and Anushree Saraf |
|---|---|
| Origin | India |
| Backing | Major Group |
| Category | Resort wear |
| Website | labelreyya.com |
What is Label Reyya?
Label Reyya, styled REYYA, is a bohemian inspired resort wear brand for women, aimed at travellers, holidaymakers and adventurers. It was founded by the brother and sister duo Arjun and Anushree Saraf and is backed by Major Group, a garment manufacturer in India, with a design team spread across Spain and France.
Products and positioning
The brand describes its offer as bohemian styled resort, travel, beach and summer wear. The range includes:
- Co ord sets and maxi dresses
- Jumpsuits, trousers and shorts
- Tops and jackets
- Handcrafted necklaces and a Reyya Home homeware line
Pieces use cotton, organza, lace and embroidery, and the brand says it controls quality from sourcing to finished product in a SEDEX compliant factory.
Distribution
Label Reyya sells through its own online store, which offers worldwide shipping, and to independent retailers through the Faire wholesale marketplace.
Why it matters
Reyya illustrates how Indian garment manufacturers are building their own consumer facing labels, combining in house production with international design input to reach both domestic and export customers.
Frequently asked questions
Where is Reyya from?
Label Reyya is an Indian brand backed by the Indian garment manufacturer Major Group.
What does Reyya sell?
It sells bohemian resort and beachwear for women, including dresses, co ord sets, jumpsuits, plus jewellery and homeware.