CHANDRIMA
CHANDRIMA is an Indian womenswear label founded in 2019 by designer Chandrima Agnihotri in Delhi NCR. It makes ready-to-wear with a cross-cultural folk aesthetic, combining Indian embroidery and handloom with European hand cutwork.
| Founder | Chandrima Agnihotri |
|---|---|
| Founded | 2019 |
| Base | Delhi NCR, India |
| Debut | Lakmé Fashion Week |
| Aesthetic | Cross-cultural folk |
What is CHANDRIMA?
CHANDRIMA is a womenswear label from India, based in Delhi NCR and founded by designer Chandrima Agnihotri. It designs ready-to-wear for urban women with a cross-cultural folk sensibility.
History
Agnihotri spent about six years as a senior designer under the couturier Rohit Bal before launching her own label in 2019. The brand presented its debut collection at Lakmé Fashion Week.
Products and positioning
The label aims for global appeal while celebrating the diversity of craft forms. Its debut collection drew on the embroidery and handloom traditions of the Jat community of Kutch and combined them with European lace hand cutwork. Characteristic elements include:
- Indian embroidery and handloom textiles
- Hand cutwork and appliqué
- Ready-to-wear separates and sarees
Distribution
CHANDRIMA is sold through Indian designer platforms such as Pernia's Pop-Up Shop and Nykaa Fashion's luxury section, in line with its plan to grow through multi-brand luxury retail.
Why it matters
CHANDRIMA represents a younger generation of Indian designers trained in established couture ateliers who are now building their own labels around craft, aiming to make Indian textile techniques wearable for a global customer.
Frequently asked questions
Who is behind the CHANDRIMA label?
CHANDRIMA was founded in 2019 by Chandrima Agnihotri, who previously worked for about six years as a senior designer under Rohit Bal.
What does CHANDRIMA make?
The label makes ready-to-wear womenswear that combines Indian embroidery and handloom with European hand cutwork.