tara and i
tara and i is a Mumbai womenswear label founded in 2018 that describes itself as a slow fashion luxury brand. It debuted with an eveningwear collection and also makes wardrobe essentials.
| Founded | 2018 |
|---|---|
| Base | Mumbai, India |
| Debut collection | Nocturne (eveningwear) |
| Positioning | Slow fashion luxury |
| Website | taraandi.com |
What is tara and i?
tara and i is an Indian womenswear label based in Mumbai and founded in 2018. It describes itself as a slow fashion luxury label that brings romanticism and joie de vivre to life. The designer behind the label holds a master's degree in marketing communications, and the brand's name is written entirely in lower case.
Products and positioning
The label debuted with Nocturne, an eveningwear collection, and has since added comfortable, flattering essentials for a modern wardrobe. Its silhouettes emphasise natural proportions, with subtle attention to form and fit rather than heavy embellishment.
- Eveningwear
- Everyday wardrobe essentials
- Romantic, feminine silhouettes
Distribution
tara and i is sold through Indian designer platforms including Aza Fashions and Pernia's Pop-Up Shop, which carry curated selections from independent Indian labels.
Why it matters
The label is part of a generation of young Indian designer brands that combine a slow fashion stance with distribution through designer marketplaces rather than large store networks.
Frequently asked questions
Where is tara and i from?
tara and i is a womenswear label from Mumbai, India, founded in 2018.
What does tara and i make?
The label makes eveningwear and modern wardrobe essentials, positioned as slow fashion luxury.