Akaaro
Akaaro is an Indian fashion label founded in 2010 by designer Gaurav Jai Gupta. It is based in New Delhi and develops original fabrics in-house for engineered, one-of-a-kind garments.
| Country | India |
|---|---|
| Founded | 2010 |
| Founder | Gaurav Jai Gupta |
| Studio | New Delhi |
| Website | akaaro.com |
What is Akaaro?
Akaaro is a fashion label from India, founded in 2010 by Gaurav Jai Gupta, a trained fashion and textile designer. Its studio-workshop is in New Delhi, where fabrics are developed in-house.
Products and positioning
The label treats textile as the starting point of design and describes its approach as handcrafting each garment from yarn to a finished piece of luxurious clothing. Its output consists of original fabrics and engineered, one-of-a-kind garments. The women's range includes sarees, dresses, tops and shirts, overlays, sharara sets, tunics, blouses, dupattas and bottoms. The brand says it draws inspiration from harmony and balance rather than tradition, and its collections have been described as seasonless. Akaaro has also shown at Indian fashion weeks and its pieces are stocked by multi-designer retailers such as Pernia's Pop-Up Shop.
Why it matters
Akaaro is an example of a designer label in India built on fabric development rather than surface decoration, with handwoven textiles such as jamdani at the centre of its collections.
Frequently asked questions
Who founded Akaaro?
Akaaro was founded in 2010 by designer Gaurav Jai Gupta.
Where is Akaaro from?
Akaaro is an Indian label with its studio-workshop in New Delhi.