29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Luxury and designer houses

Nitika Gujral

India

Nitika Gujral is a Delhi based Indian luxury bridal label led by designer Nitika Gujral. It creates bridal lehengas, sarees and occasion wear for women, as well as sherwanis and kurta sets for men.

Facts
DesignerNitika Gujral
BasedDelhi
FocusLuxury bridal and occasion wear
ServiceMade to order, worldwide shipping
Websitenitikagujral.com
Segment
Luxury
Categories
WomenswearMenswear
Sales channels
Own storesE-commerce

What is Nitika Gujral?

Nitika Gujral is a luxury bridal label from Delhi that describes itself as sitting at the intersection of heritage and modernity. It combines traditional craftsmanship with contemporary silhouettes.

History

Designer Nitika Gujral began making clothes while still at school, holding her first exhibition for family and friends almost four decades ago, and built the label from those beginnings.

Products and positioning

The label focuses on weddings and celebrations, with made to order pieces created with experienced artisans. Its offer includes:

  • Bridal and occasion lehengas, sarees, suits and shararas
  • Indo-Western womenswear
  • Men's sherwanis, bundi sets, kurta sets and Jodhpuri suits

Collections are organised around occasions such as haldi and mehendi, cocktail and sangeet, and the wedding itself, with named lines including Ganga and Umang. The approach emphasises personalisation, with pieces developed around the client's personality and taste.

Distribution

The label sells through its own channels, including its website with worldwide shipping and made to order service.

Why it matters

Nitika Gujral represents the established Delhi bridal couture segment, where long running designer houses serve the full wedding wardrobe for both brides and grooms.

Frequently asked questions

Where is Nitika Gujral based?

Nitika Gujral is a luxury bridal label based in Delhi, India.

What does Nitika Gujral sell?

The label sells bridal lehengas, sarees and occasion wear for women and sherwanis, bundi and kurta sets for men.

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