29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Luxury and designer houses

Neeta Lulla

India

Neeta Lulla is a Mumbai couture house founded by designer Neeta Lulla in 1985. It creates bridal and occasion wear for women and men and is also known for its film costume work.

Facts
Founded1985
FounderNeeta Lulla
BasedMumbai
LabelsNeeta Lulla, Nisshk, Unbound
Websiteneetalulla.com
Segment
Luxury
Categories
WomenswearMenswear
Sales channels
Own storesE-commerce

What is Neeta Lulla?

Neeta Lulla is an Indian couture label named after its founder, the designer Neeta Lulla. The house describes itself as crafting bridal and occasion wear since 1985 and is based in Mumbai.

Products and positioning

The label centres on bridal and couture pieces made in its atelier, with a strong association with Bollywood glamour and award winning film costuming. Its range includes:

  • Bridal couture, lehengas and sarees
  • Anarkali sets, gowns and Indo-Western wear
  • Heritage jackets and occasion wear for weddings, receptions and festivities
  • Menswear, made to measure and bespoke services

Alongside the main line, the house runs the labels Nisshk by Neeta Lulla and Unbound by Neeta Lulla.

Distribution

The brand sells through its own stores, including a flagship in New Delhi's Vasant Kunj, and through its website, which offers worldwide shipping and virtual styling consultations.

Why it matters

With roughly four decades in couture and costume design, Neeta Lulla is one of the Indian houses that link the film industry with bridal fashion, a combination that has shaped popular taste in Indian wedding wear.

Frequently asked questions

Who founded the Neeta Lulla label?

The label was founded by Indian designer Neeta Lulla and has been creating couture since 1985.

What does Neeta Lulla sell?

Neeta Lulla sells bridal couture, lehengas, sarees, Indo-Western and occasion wear for women, as well as menswear and bespoke pieces.

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