Amrapali Jewels
Amrapali Jewels is an Indian jewellery house founded in Jaipur in 1978 by Rajiv Arora and Rajesh Ajmera. It makes tribal, fine and uncut gemstone jewellery and has stores in India and London.
| Founded | 1978 |
|---|---|
| Founders | Rajiv Arora, Rajesh Ajmera |
| Headquarters | Jaipur, India |
| Stores | India and London |
| Museum | Amrapali Museum of Jewellery, Jaipur |
| Website | amrapalijewels.com |
What is Amrapali Jewels?
Amrapali Jewels is a Jaipur jewellery house known for drawing on traditional Indian craftsmanship. Its work spans tribal silver jewellery, fine jewellery and pieces set with uncut gemstones.
History
The company was founded in 1978 by Rajiv Arora and Rajesh Ajmera. The founders also created the Amrapali Museum of Jewellery in Jaipur, which displays traditional Indian jewellery collected over five decades. The next generation, including Tarang Arora and Akanksha Arora, is involved in the business.
Products and positioning
- Tribal jewellery inspired by Indian heritage designs
- Fine jewellery
- Uncut gemstone jewellery
- Accessories
Through its subsidiary Tribe Amrapali, the house created the Ghana Ghana collection with designer Masaba Gupta, and in January 2025 it launched a fine jewellery collection with House of Masaba.
Distribution
Amrapali operates stores in India and London and serves customers worldwide.
Why it matters
Amrapali is one of the Indian jewellery houses that has turned heritage design into an international luxury proposition, using designer collaborations and a museum to reinforce its craft credentials.
Frequently asked questions
Who founded Amrapali Jewels?
Amrapali Jewels was founded in Jaipur in 1978 by Rajiv Arora and Rajesh Ajmera.
What is Amrapali known for?
Amrapali is known for tribal and heritage-inspired Indian jewellery, fine jewellery and uncut gemstone pieces.